cards were issues with Mary Beth's Beanie World magazine
about Mary Beth
Magazine First Publication October
1997. Sale Date Sept 7th Total number of issues 42
Total number of Collector Cards 13 Holographic Cards 3 Collector Cards 4 Other Cards 6
The collector cards on this page are
somewhat different from all of the others in that they were not
sold and shipped in packs, nor were they available for sale as cards.
Instead they came with the Beanie Baby Magazine created by Mary
Beth, originally called Mary Beth's Beanie World and at it hight
was probably the magazine most associated with the collecting
craze around Beanie babies.
The first edition of Mary Beth's Beanie World
went on sale October 1997 and had a circulation of 177,000. It
was originally planned as a one time magazine, but because it
sold so well, the publisher decided to produce it quarterly. The
second edition sold 444045 copies. The frequency soon became bimonthly
and then monthly. Ty exherted his influence over the magazine,
as with everyone else using the 'Beanie' name and the magazine
was renamed to Mary Beth's Bean Bag World and started to cover
more than just Ty Beanie Babies. The final issue of the magazine
in this form was the August 2001 edition and the publishers left
many very unhappy subscribers with no way to get their money back. Ty restarted
the magazine in January 2002 and distributes it through his retail
The October 1999 edition came out with a 2
1/2 x 3 1/2 Lenticular collectors card. The front of the card
pictures the cover of the original magazine and on the back has
some information about the first magazine. Its ciculation was
600,000. The card was also found on the premier edition of Mary
Beth's Collector Card World Magazine.
The second lenticular card came out in the
December 1999 edition and on the front shows the cover of the
second edition of the magazine, and similarly the third card shows
the 3rd magazine edition and was in the February 2000 edition.
These cards were promotion
cards for Beanies made by people other than Ty. The first Collector
card was in the July 1999 edition and featured Chubby made by
Classic Collecticritters. This toy was created exclusively for
Mary Beths magazine. The second was a promotion for Salvino's
Bammers and features Ali Bammer. The 3rd in October 1999
features Peggy-O is one of the grateful dead bears made exclusively
for the magazine. The final one of these cards was in the November
1999 edition and features Mardi the New Orleans bear made by Sally
Winey exclkusively for the magazine.
In the December 1999 edition, the first
of the Collector Cards was basically re-issued. Slight changes
were made but it still featured 'Chubby' and the card was unnumbered.
This was followed by 'Milli' in January 2000, 'Candy' and 'Sugar'
in February and 'Mark McGwire' and 'Juan Gonzalez' in March.